Punto.Effe
A new Design District in Treviso
There are moments when a city breathes, and then there are moments when it awakens. Treviso is currently in the latter. It has become a necessity for the city to have a space that nurtures the minds driving its creative future. We are the pioneers paving the road for the next generation of creators to ensure they have a foundation of excellence to build upon.
The Architecture
The Effe Lab showroom acts as the nerve center for this new design district. It serves as a meeting point for leaders in architecture, interior design, space design, product design, and brand communication. Punto Effe operates as a powerful hub where experts share business development insights within a design context, transcending the scope of a standard networking event.
The Purpose
This space is designed to enhance local talent and foster collaboration between professionals and businesses. The intention is to establish Treviso as a benchmark in the Italian design landscape and a primary example of urban regeneration through the lens of design and art.
The Method
Under the direction of Federico Celeghin, Effe.lab is opened to the community to create a venue for meeting and exchanging experiences. The goal is to facilitate meaningful networking and business opportunities among all participants.
The Operation
The project introduces a recurring appointment to build a new tradition for the city. Starting in March 2026, these sessions provide a space for guests to explore deep insights into the themes of design and sustainability. The format is designed to be informal, beginning with a moderated talk and concluding with an aperitivo for networking and the exchange of professional ideas.
The First Series: Sensory Design
We begin with five appointments and many international guests. The five senses serve as a compass to redefine the concepts of sustainability and luxury. Design transcends sight to become an experience felt with the whole self.
Smell: Invisible Architecture
This session explores how olfactory essence serves as the intangible soul of a brand and a space, influencing the subconscious before the first glance.
Sight: The Curation of the Gaze
Light acts as a strategic tool rather than an accessory, defining spatial hierarchies and emotional focus.
Sound: The Silence of Luxury
A deep analysis of acoustic comfort as the ultimate expression of prestige and well-being within avant-garde environments.
Touch: The Tactile Legacy
Material reuse is elevated to artisanal nobility. Regenerated matter becomes the new standard for sustainable luxury.
Taste: The Alchemic Hearth
The kitchen serves as the center of gravity for human relationships and a center of alchemic power in contemporary design.
A Collective Alchemy
Punto Effe is the result of a specific alignment. It is the convergence of three minds that refuse to settle for the standard.
Artetra
An interdisciplinary design and creative consultancy that shapes the brands, products, and experiences of tomorrow. Operating with an international perspective from Italy to Australia, the studio focuses on strategy, brand identity, and spatial design. The mission is to craft timeless futures by integrating a rigorous design methodology into the core of business growth.
Maarmo
A specialist in the alchemy of sustainable matter, redefining the intersection of high end aesthetics and environmental responsibility. By transforming marble dust into high performance heating and design elements, the work demonstrates that planetary respect is a fundamental requirement for modern luxury. This approach turns recycled resources into high value assets for the sophisticated interior.
Effe Lab
The central hub and showroom for the new design district. It serves as a meeting point for leaders in architecture, interior design, and brand communication to converge and share development insights. This is a specialized space where business growth and professional design excellence intersect, providing a powerful environment for industry experts to connect and evolve.
The Invitation to the Legacy
Our commitment to regeneration and sustainability is a core value. We believe in the strength of community and the importance of feeding each other's brains. In our world, every situation is a win-win because collaboration is the only way to truly ascend.
We are grounding a new, conscious movement in the soil of our city. If you believe that design should have a soul, that sustainability is the only path for luxury, and that the future belongs to those who build together, your place is here.
The road is paved. The movement has begun. Join us in crafting what comes next.