Attika
Neue Organic Skincare System
Product Brand, Packaging Design & Creative Strategy

Our client NeueSkin Labs had heavily invested into the development of their latest skincare product range, reflecting their shift into the natural organic market. They approached us with excitement and anticipation to bring this vision into the world through a creative partnership that would encapsulate the essence of their offering.

Our interpretation balances the analytical aspects of science with the beauty and classicism of nature, repackaging this relationship into a creative strategy that speaks with visual sophistication and warm to the woman who seeks to celebrate her inner beauty. We developed the name 'Attika' (goddess of beauty), married it with the symbolism of the white orchid and extended it to the product brand identity, product range packaging design, image creation and video showreels. The end result is, as you'll agree, simply stunning.