KAI Kyoto
Japanese Fashion Label
Brand Creation & Campaign Creative

Fashion brand creation and campaign creative for KAI Kyoto; a Japanese sustainable fashion label based in Kyoto. In a world of fleeting trends, KAI stands as a quiet force rooted in Japanese minimalism, shaped by ritual and refined by an unwavering commitment to sustainability. Project scope: brandmark, brand identity, creative strategy, campaign creative, creative direction, art direction, image making and video showreel.