Montana
Men’s Fragrance Product Range
Product Brand, Packaging Design & Creative Strategy 

We were approached by Azriel, a new and emerging men’s fashion brand based in Belgium, to create the brand strategy for their first men’s fragrance product range ‘Montana’, aimed at the 25-35 year old male demographic. The campaign narrative revolves around a dark and moody ‘film noir’ drama, beckoning one to ‘Embrace Your Shadow’ in the midst of one’s internal struggle in the grips of a dark night of the soul. Perfectly encapsulated with our beautifully crafted brandmark, custom typography and flawless art direction. The result is a masculinely crafted eau de parfum bottle design with minimal packaging design and a beautiful product accessories range to complement.