Oriental Teahouse
Teahouse Restaurants
Complete Retail Rebrand Program

Oriental Teahouse is a Melbourne-based boutique tea and yum cha store and restaurant chain. The company sought a comprehensive rebrand to reflect its growing ambitions and interest in a younger and more cosmopolitan clientele. The rebrand program included branding, extensive ranges of packaging, signage, point-of-sale, advertising, marketing, promotional campaigns and events, and an extensive website which featured the founder and CEO David Zhou as brand ambassador. Photography: Cesur Sanli.